Video Marketing is a great way to get you to stand out from your competition and increase sales. Competing on the internet has gotten very competitive and it’s only going to get fiercer. People are turning more and more to the internet for information and getting their attention is getting harder because of all content. One simple Google search can easily land hundreds of thousands of results. Video marketing can change all of that for your business.
Having video content will help separate you from everyone else and make it much easier for them to find you. It’s never been easier to deliver video marketing online.
Online video viewership has grown immensely over the last few years
- Internet video has grown over 100% over the last 2 years from 7 million to 14 million ) (Jan 07-Dec 08) (source Comscore)
- Number of videos viewed per month per individual (Jan 07- Dec 08) went from 59 – 96
Who Can Use Video Marketing:
- Sales professionals
- Brick & Mortar Businesses
- Professional Occupations
- Dentists, Lawyers, Doctors, Chiropractors
- Any business or person promoting their product or service
Why Use Video Marketing:
- Increase Traffic
- Increase Conversion
- Increase Sales
- More appealing to the senses to see rather than read
- Videos increase time spent on your webpage
- Great organic search results
Video Marketing Content Can Be:
- Educational
- Tutorial
- How to
- Infomercial
- Sales promo
Using Marketing Videos Allows You To:
- Create an emotional connection with your prospects
- Create a greater perceived value of your product or service
- Stand out from your competition
- Give your business a personal face
Optimize Marketing videos
- Videos should be optimized properly for the search engines to rank them high. Here are some tips to help you:
- Select the proper keywords- Make sure they are not to general.
- Write a SEO keyword video description.
- Create inbound links to your video if possible.
- Upload your video to multiple video platforms, not just YouTube.
If you’d like to create marketing videos to help increase your opt-ins and sales, please contact me.